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How do radio stations know how many listeners they have?

For online radio, there are actual counts that change constantly.

For FM radio or equivalent, there are two methods: diary-based or PPM-based.

Here’s how the diary works (the UK model is “RAJAR”): http://www.bbc.co.uk/blogs/radio…

The PPM – a Personal People Meter – “listens” to what you listen to, spots the radio stations, and every night dials back to base and tells the research company what you’ve heard. Much like a diary, except it’s totally automatic.

Media UK lists the most popular radio stations in the UK: but the answer’s probably not as straightforward as you’d think…
http://www.mediauk.com/article/3…

Source- https://www.quora.com/How-do-radio-stations-know-how-many-listeners-they-have

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