How to start Internet radio station Indiainternet radio guideRadio Guide

How do radio stations know how many listeners they have?

For online radio, there are actual counts that change constantly.

For FM radio or equivalent, there are two methods: diary-based or PPM-based.

Here’s how the diary works (the UK model is “RAJAR”):…

The PPM – a Personal People Meter – “listens” to what you listen to, spots the radio stations, and every night dials back to base and tells the research company what you’ve heard. Much like a diary, except it’s totally automatic.

Media UK lists the most popular radio stations in the UK: but the answer’s probably not as straightforward as you’d think……


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