Setting Up an Internet Radio Station: All You Must Know!

Fundamentals of Internet Radio

Understanding the basics of setting up an internet radio station and how it works can help you know what to look out for and get a clearer picture of how your audio travels from point A to point B and eventually gets to your listeners.

How it Works

There are 3 basic stages when it comes to internet broadcasting:

  1. Source (You): Your computer mixies audio, this can be live voice or music, then it converts it into a stream of data packets when are constantly sent to a server.
  2. Server (Provider): When your stream arrives at the server it’s cleaned up and dispensed to the appropriate channels.
  3. Listener (Everyone): Wherever your broadcast is online, if that’s a direct streaming link to the server or via a player, anyone can connect and hear your output.

Quite a straightforward approach right? Your content is pushed to the internet, managed in the cloud via server providers like riggro digital, and distributed to your audience worldwide.

Now let’s break down what’s on offer with internet radio providers to explain the nitty-gritty details.

Server Costs

Providers use data centres to house radio stations on servers, but it costs money to host them, especially on reliable servers as prices vary depending on specifications like memory, storage, and so on.

Providers offering low-cost services should be looked at sceptically as they need to cover their own costs and make a profit to run their business, they’re cheap for a reason!


The content you’re streaming to listeners is known as bandwidth, which costs money depending on the quality of content and how frequently you’re broadcasting – Use Centova to determine roughly how much you will use before setting up an internet radio station.

Listener Caps

Servers have limits, without them, they fall over when pushed, that’s what listener caps are for, to prevent server loads becoming unmanageable and deteriorating streams.

Media Management

Storage space for your station determines how many tracks you can upload to manage your media, for instance, 10GB is enough for around 2,500 tracks and 50GB is 12,500 tracks.

Automated Broadcasting 24/7

Running a radio station live throughout the week can sometimes be exhausting, especially in the long run, that’s where automation can help.

Services like provide an all in one solution to create round the clock radio shows, not to mention it gives you peace of mind knowing your radio station is running non-stop and managed by professional veterans in the industry.

Friends & DJ Takeovers

If automating your station is really your thing then you can invite your friends and DJ’s to take over your broadcasts when you’re not available.

You can set the date, time, and duration of when they can jump on board, you can even repeat slots if you want them to have a regular spot on your station.

You can do a whole bunch of cool things with radio automation, just check out this article which explains absolutely everything!

Live Broadcasting

Radio automation is pretty great, but when it comes to setting up an internet radio station and broadcasting to your listeners then doing it live is still king.

Talk in real-time to your legion of fans about current events, tracks you’re broadcasting, and give shout-outs to listeners, everyone loves a special mention about themselves on the radio every now and then!

When it comes to finding something you like in regards to software solutions the real question is: What broadcasting solution should you choose?

Leave a Reply

Your email address will not be published.